Viola Llewellyn TED@BCG Talk

Fintech entrepreneur Viola Llewellyn shares her work pairing AI with local knowledge to create smarter products for the African market. (Photo: Ryan Lash / TED)

Fintech entrepreneur Viola Llewellyn shares her work pairing AI with local knowledge to create smarter products for the African market. (Photo: Ryan Lash / TED)

Culturally attuned finance for Africa. Financial institutions in Africa’s business sector don’t have the technology or tools to harness the continent’s potential for wealth, says fintech entrepreneur Viola Llewellyn, opening Session 3. The continent is made up of thousands of ethnic groups speaking more than 2,000 languages among them, rooted in a long, rich history of cultural diversity, tradition and wealth. “You need a deep understanding of nuance and history,” Llewellyn says, “and a respect for the elegance required to code and innovate [financial] products and services for the vast African market.”